The term "business
communication" references any type of communication designed to further
the operation, management or organization of a business enterprise. Business communication is also utilized within non-profit
organizations and governmental agencies.
Generally, business communication is
marked by a higher level of formality than that associated with personal or
social derivations. Business communication is both internal, occurring within
the confines of an enterprise or organization, as well as external. External
business communication involves the enterprise itself and a full spectrum of
stakeholders, including clients or customers, vendors and other types of
service providers. Businesses utilize a variety of different types of
transmission channels in the communication process. These range from the
traditional letter to email to the various evolving digital technologies that
permit real-time audio and video connections.
According to the text "Business
Communication: An Introduction," eight primary objectives are served
through the process of business communication. These include information,
instruction and integration. Business communication is also designed to
evaluate, educate, direct and influence. It is utilized as a part of an overall
image-building process associated with a particular business enterprise. In
addition to these primary types of business communication objectives, each
individual enterprise maintains its own unique set of needs and goals.
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